Paul’s Breakfast Club

Made By Muse developed the strategy and creative concept for Pauls PLUS+ Protein’s Breakfast Club, designed to bring the brand’s health and protein credentials to life through talent, content and experience. Muse Studio translated the idea into a playful visual identity spanning event branding, signage and custom guest collateral, creating a cohesive brand world from the rooftop experience through to every content and take-home moment.

Because the event lived across a physical rooftop activation and a content-first audience simultaneously, every asset was designed to double duty: signage and collateral had to photograph well in creator content while still functioning as clear, considered wayfinding and branding on the day.