Chef Joey D x Chloe E Vegan
Pistachio Matcha Crema
A pistachio matcha crema, brought to life in-jar.
A creator collaboration designed to earn its place on the shelf. For Chef Joey D and Chloe E Vegan’s Pistachio Matcha Crema, Muse Studio developed the packaging identity and illustration from concept through to final artwork. A playful character mark and distinctive colour palette brought both creators’ personalities into a product designed to be instantly recognisable.
The label artwork was built to work as hard on a supermarket shelf as it does on Instagram — a single ownable illustration and typographic lockup that reads clearly at thumbnail size, paired with a jar shape and colourway chosen to stand apart from the pastel palette that dominates the plant-based aisle.
Have a product, brand or book that needs a considered identity?
Start a conversation like this one →More design & brand strategy work.
OneTwo House
Branding and Visual Identity
Paul’s Breakfast Club
Branding and Collateral · Event
Harmony Table
Branding and Collateral · Event
SLF TTLD · Troy Freyee
Book Design
My Vibrant Table · Raw Plant Life
Branding · Book Design